Islamabad: The Chairman of the Prime Minister’s Youth Programme (PMYP), Rana Mashhood Ahmad Khan, convened a strategic meeting with Kevin Frey, Chief Executive Officer of Generation Unlimited, and Pernille Ironside, UNICEF Country Representative in Pakistan, to discuss advancing youth development initiatives within the country. According to Press Information Department, the meeting, held at the Prime Minister’s Office, was attended by senior representatives from PMYP and UNICEF, with a focus on strengthening collaboration for youth development.
The discussions at the meeting revolved around expanding opportunities for young people through digital inclusion, skills development, and employment-focused initiatives. A significant point of discussion was the growth of the Digital Youth Hub, which has now surpassed 800,000 registered users, indicating robust youth engagement and a growing demand for digital learning platforms.
Kevin Frey acknowledged the progress of the Digital Youth Hub, emphasizing the importance of equipping young people with entrepreneurial, digital, and future-ready skills to enhance employability and foster innovation. Rana Mashhood Ahmad Khan highlighted Pakistan’s large youth population as a strategic national asset, stressing the need for sustained investments in skills development, employment generation, and youth empowerment.
During the meeting, Khan outlined key policy initiatives being advanced under PMYP, including the National Youth Employment Policy and the National Adolescent and Youth Policy, aimed at creating an enabling environment for young people to thrive. Both sides recognized the Digital Youth Hub as a transformative platform connecting youth with learning resources, employment opportunities, mentorship, and career development pathways.
The meeting concluded with a mutual commitment to further deepen collaboration between PMYP, Generation Unlimited, and UNICEF in advancing youth empowerment, digital access, skills development, and sustainable employment opportunities across Pakistan.