Lahore: The Punjab Food Safety and Consumer Protection Department recently conducted an orientation session for officers of the Punjab Enforcement and Regulatory Authority (PERA), focusing on price control and consumer protection. According to Directorate General Public Relation – Govt of Punjab, the session highlighted the effective performance of Price Control Magistrates and the adoption of digital initiatives to uphold consumer rights across the province.

During the session, officials reported that the Consumer Protection App had successfully resolved 11,307 out of 11,325 complaints received. Punjab Director General Enforcement Imran Qureshi and Additional Director General Azuba Azeem provided detailed briefings on departmental initiatives. Azeem noted that districts such as Pakpattan, Lodhran, and Khushab had exceeded their app registration targets, with new goals set for October 2026.

The session also revealed that consumers had been refunded over Rs7 million for defective products, with fines exceeding Rs7.7 million imposed for violations. The app has registered 69,100 consumers by September 2026. Officials outlined new regulations on product quality and issues related to return and replacement policies, with intensified actions against misleading advertising and defective products.

The meeting concluded with discussions on a comprehensive consumer survey and the use of district dashboards for monitoring prices and complaints, emphasizing the operational status of the provincial system for price control and consumer protection.