Islamabad: World Tourism Day is being observed today, underscoring the significant role tourism plays in international commerce and as a primary income source for numerous developing nations. The day serves to highlight tourism’s contribution to global economic activity and its role in fostering international connectivity and cultural exchange.

According to Radio Pakistan, tourism has emerged as a crucial component of the global economy. It is not only a major player in international trade but also a vital lifeline for developing countries, providing essential revenue and employment opportunities. The observance of World Tourism Day aims to raise awareness about the economic and cultural importance of tourism worldwide.