Islamabad: A new study released by the Worldwide Independent Network of Market Research (WIN) indicates that Latin America is the leading region for pet ownership globally, with 72% of its population reporting having at least one pet. This figure significantly surpasses the global average of 56%, positioning Latin America as a standout region in terms of pet-loving households. The findings were released in conjunction with International World Animal Day 2026.

According to the Gilani Research Foundation, the survey, which involved responses from 44,000 individuals across 44 countries, also highlights that pet ownership is significantly influenced by both household composition and geographical location. Families with children are notably more inclined to have multiple species of pets. The report notes a clear regional divide, with Latin America dominating the rankings, as countries like Mexico, Ecuador, and Argentina lead in pet ownership rates. Conversely, some Asian countries, including Vietnam, South Korea, and Japan, show the lowest levels of pet ownership.

The study further reveals a global preference for dogs, with 32% of pet owners having a dog, while 28% own a cat. In Latin America, dog ownership is particularly prevalent, with countries like Argentina and Mexico reporting high rates. Meanwhile, cat ownership is more common in parts of the Middle East, North Africa, and certain Asian countries. The survey also underscores that households with children are more likely to have diverse species of pets, reflecting a broader trend towards multi-species households in various regions around the world.

Richard Colwell, President of WIN International Association, remarked on the cultural significance of pet ownership, noting its role in shaping family dynamics and companionship globally. He emphasized the importance of understanding these trends for future considerations in market research, consumer goods, urban planning, and public health.