Peshawar, September 12, 2023 (PPI-OT): Khyber Pakhtunkhwa Police Directorate of Public Relations launched a public outreach strategy and media cell in Peshawar with the support of UNDP. PESHAWAR, September 4, 2023: Khyber Pakhtunkhwa Police and the United Nations Development Program (UNDP) have formalized their first Communication and Public Outreach Strategy under the European Union (EU) funded ‘Justice Delivery Project’. Inaugurated. Khyber Pakhtunkhwa Police Directorate of Public Relations Media Cell at Central Police Office Peshawar. Provides a roadmap for the “Communications and Public Outreach Strategy” to play a more visible and proactive role in improving public safety and security in the province. In addition, provision of modern facilities to Media Cell Directorate to increase transparency and public confidence in Khyber Pakhtunkhwa Police.
It has been developed under the Khyber Pakhtunkhwa Police, European Union and UNDP Rule of Law Programme, to improve the use of Information and Communication Technologies (ICTs) and community involvement by the Khyber Pakhtunkhwa Police Directorate of Public Relations. Focused on creating. This directorate will improve the police performance in dealing with the challenges faced by the police.
A communication and public outreach strategy was implemented to strengthen the role of the Directorate of Public Relations to promote public-police partnership and real-time media monitoring and Khyber Pakhtunkhwa Police activities to strengthen public policing. will remain in touch with the media and the use of Information and Communication Technologies (ICTS), particularly social media, will enhance community engagement.
The media cell will allow the social media team of Khyber Pakhtunkhwa Police to ensure timely responses to public comments, inquiries and requests for information and forward them to concerned regional and district police officers for immediate action.
Moreover, the public outreach strategy and presence of the media cell will empower the Khyber Pakhtunkhwa Police for better transparency and citizen trust and engagement, as information is actively shared with the public through social and electronic media. goes The Directorate of Public Relations, through its public outreach strategy and media cell, will be able to expand its role in enhancing access to justice and people-oriented policing.
In the presence of Inspector General of Police Khyber Pakhtunkhwa Akhtar Hayat Khan and Program Manager Rule of Law Miss Chamila Himtha Gama, the nominated officials signed the Communications and Public Outreach Strategy. Inspector General of Police Akhtar Hayat Khan thanked the European Union and UNDP Pakistan for their support on this occasion. He said that we hope that the Communications and Public Outreach Strategy and Media Cell Directorate of Public Relations will support the initiatives of Khyber Pakhtunkhwa Police and further that Public Relations will address public concerns and inquiries in real time through the newly opened Media Cell. Committed to building trust. IGP Akhtar Hayat Khan further said that several reforms based on modern technology have been introduced in Khyber Pakhtunkhwa, the main objective of which is to serve the people better and make the police accountable to the people.
IGP welfare of women, children and weaker sections in the province Mentioning the measures taken for welfare, he said that for this purpose, women’s desks have been established in several police stations of the province. The IGP further said that there is an atmosphere of good relations between the Khyber Pakhtunkhwa Police and the media, in which the traditions and values specific to the province have a lot of influence. The IGP said that due to the increasing development of the media, the establishment of a modern media cell equipped with all kinds of facilities in the Khyber Pakhtunkhwa Police had become the need of the hour and hoped that the establishment of the Media Cell Directorate of Public Relations would not only A cordial professional relationship between the two will not only enhance but also contribute to the betterment of the community.
There is an atmosphere in which the specific traditions and values of the province have a lot of influence. The IGP said that due to the increasing development of the media, the establishment of a modern media cell equipped with all kinds of facilities in the Khyber Pakhtunkhwa Police had become the need of the hour and hoped that the establishment of the Media Cell Directorate of Public Relations would not only A cordial professional relationship between the two will not only enhance but also contribute to the betterment of the community. There is an atmosphere in which the specific traditions and values of the province have a lot of influence. The IGP said that due to the increasing development of the media, the establishment of a modern media cell equipped with all kinds of facilities in the Khyber Pakhtunkhwa Police had become the need of the hour and hoped that the establishment of the Media Cell Directorate of Public Relations would not only A cordial professional relationship between the two will not only enhance but also contribute to the betterment of the community.
Rule of Law Programme, Manager Miss Chamila Hamtihagama emphasized that now more than ever, integrating Information and Communication Technologies (ICTS) in the delivery of law enforcement agencies will enhance equal access to justice. And it has become necessary to uphold the rule of law to promote safe communication, especially for women, transgenders and other vulnerable groups. He said that through this initiative Khyber Pakhtunkhwa Police Directorate of Public Relations will be well placed to bring about changes in the policing service in Khyber Pakhtunkhwa to promote public interest oriented services and better serve the people of the province. And can be protected. He also thanked the European Union and Khyber Pakhtunkhwa Police for their longstanding strategic partnership to strengthen the rule of law in Pakistan.
It is worth mentioning here that the EU-funded “Deliver Justice Programme” aims to ensure delivery of people-oriented justice, increasing access to justice for all, especially women and the underprivileged. To support and improve the reform process.
For more information, contact:
Khyber Pakhtunkhwa Police
Sahibzada Abdul Qayyum Road, Civil Secretariat Peshawar,
Khyber Pakhtunkhwa, Pakistan
Tel: +92-91-9210457
Website: http://kppolice.gov.pk