New Delhi, August 29, 2022 (PPI-OT):The Bharatiya Janata party (BJP) has become increasingly conscious of the fact that its development and peace mantra has failed to attract masses in Indian illegally occupied Jammu and Kashmir, and the party has, therefore, come up with a new strategy to fulfill its agenda, said an Indian newspaper in its fresh report.

Hyderabad-based The Siasat Daily wrote: “The development narrative has not picked up as much pace as it should have in Kashmir. The massive goodwill and the political tilt toward the saffron party in the Muslim-majority Kashmir Valley, the party felt, is running far short of its expectations, and that has prompted it to think of strategies to achieve the desired goal.”

At a meeting of the BJP core committee IIOJK unit with Home Minister Amit Shah in New Delhi, “this issue came up as a big concern for the party, as to why its influence, though substantial and politically pleasant, is restricted to the Jammu region, as it has not traveled to the north of the Pir Panjal in the Himalayas into the Valley.”

“Kashmir is very important for the BJP for multiple reasons; its acceptability in the Valley would help it reinforce that its actions on August 5, 2019 of abrogating Article 370 and subsequent schemes demolishing all the legal and constitutional barricades to showcase itself as a real-time the most popular voice of the peoples from one end to the other of” India – often phrased as Kashmir to Kanyakumari reach, the newspaper added.

“Shah exhorted the party leaders to double their efforts to increase reach in the Valley. The three-point strategy has been devised to fully embrace Kashmir, and in turn make Kashmir embrace the party, politically and ideologically where the diversity is accommodated in an attempt to forge unity of thought and action for the overall development of the Valley and its people,” The Siasat Daily wrote.

The BJP would “further boost its narrative among the Pahari-speaking population in the Valley that it is working to promote the community, to ensure better political and economic prospects for the community reeling from its own grievances for decades.” “It is reflecting how Paharis would be getting their due in recognition of their aspirations in the party’s policies. All the neglect that it has suffered over the years would be reversed.”

“Alongside, it will woo the nomadic community of Gujjars and Bakerwals with what it has already done – reserving 9 seats in the Assembly for the community, it is a never-before benefit for the community that had been asking for this reservation since decades,” the newspaper reported.

“The BJP will start work on these points soon, but the real thing hampering it is having no credible face in the J and K unit to expand its narrative in Kashmir. The search is on for this face, meantime, the party would make its leaders to visit Kashmir quite frequently and speak in the language which connects with the masses, shorn of rhetoric of biases,” the newspaper revealed.

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