Islamabad: In a recent survey conducted by Gallup & Gilani Pakistan, 42% of Pakistanis identified the need for more money as their primary concern in life. Following financial needs, 23% of respondents expressed a desire for peace of mind, while 15% prioritized better health. Other needs, such as more rest and more time for family and friends, were each cited by 6% of respondents.

According to Gallup & Gilani Pakistan, the survey, which included a nationally representative sample of adult Pakistanis, aimed to understand the pressing needs of the population. A total of 859 individuals from both urban and rural areas participated in the survey conducted between October 15 and October 22, 2026. The findings underscore a significant gender disparity, with 50% of women indicating a need for more money, compared to 34% of men. Additionally, financial needs were more pronounced in rural areas, where 45% of respondents identified money as their greatest need, compared to 36% in urban regions.

The survey methodology involved computer-assisted telephonic interviews, with an error margin estimated at ±2-3 percent at a 95% confidence level. The data highlights the prevailing economic concerns among the Pakistani populace, providing insight into the socio-economic challenges faced by different demographics within the country.