Islamabad: Stress levels have surged globally, with women and young individuals bearing the most significant burden, according to the Worldwide Independent Network of Market Research (WIN). The study, conducted in recognition of Mental Health Day 2026, reveals that 42% of people worldwide report experiencing frequent stress, a significant increase from the previous year’s 32%.

According to Gilani Research Foundation, the survey, which included responses from over 45,000 individuals across 45 countries, highlights that stress drivers are universally common but affect different demographics in varying ways. Women report higher stress levels than men, with 48% of women experiencing stress compared to 36% of men. Age also plays a crucial role, as stress is more prevalent among 18-34-year-olds, with nearly half reporting high stress levels, compared to just 24% of those over 65.

The study points out that stress levels increased in 34 out of the 39 countries surveyed in both 2025 and 2026. Notable increases were observed in countries like Ivory Coast, Turkey, and Ecuador, while Poland and Australia saw slight declines. Economic and political pressures, such as cost of living and political instability, were cited as significant factors contributing to these increases in stress levels.

Globally, everyday pressures are identified as the primary causes of stress. Financial difficulties and job concerns are the leading stressors, cited by 32% of respondents, followed closely by family pressures (29%) and health concerns (28%). The report also highlights gender differences in stress drivers, with women more likely to worry about family, money, and health, while men report job-related stress as a primary concern.

Richard Colwell, President of WIN International Association, emphasized the importance of addressing economic insecurity as a primary factor in managing stress. He noted that the findings underscore the need for governments, employers, and communities to focus on alleviating everyday economic pressures rather than solely raising awareness of stress.