LAHORE: Boltlike Solutions, a subsidiary of Brillanz Group, has officially launched its next-generation audience measurement and intelligence ecosystem at The Nishat Hotel, Lahore. The unveiling took place during MADsemble 2026, where Boltlike serves as the Official Audience Intelligence Partner. The new system spans television, digital, and connected TV, and aims to revolutionize how advertisers, broadcasters, and media agencies understand and engage with audiences.

According to Pakistan Electronic Media Regulatory Authority, the launch featured an industry discussion titled “The Audience We Think We Know – One Audience. Many Screens.” Key industry players, including PEMRA, broadcasters, media agencies, advertisers, and OTT platforms, gathered to discuss the evolving nature of audience engagement across multiple screens. As audiences increasingly navigate between television, YouTube, social video, streaming, and connected screens, Boltlike introduced three new propositions: BoltTAM, BoltAI, and BoltCTV. Each platform offers unique insights, from individual-viewer television measurement to comprehensive digital audience intelligence and connected TV engagement.

Bilal Qureshi, Founder of Boltlike Solutions and Group CEO of Brillanz Group, emphasized the shift in audience behavior. “The audience hasn’t disappeared; it has moved across screens,” he stated, highlighting the need for advanced data analytics to interpret fragmented audience signals. The Boltlike panel discussions, “The Viewer” and “The Currency,” brought together industry leaders to explore these changes. Participants included executives from myco Holdings, Jazz, foodpanda, Z2C Limited, PEMRA, ARY Digital Network, and WPP Media.

Faisal Paracha, Managing Director of Boltlike Solutions, noted, “BoltTAM, BoltAI, and BoltCTV each provide a different lens on the audience.” The goal, he explained, is to enhance the utility of audience data while maintaining independence from media buying and selling.