Islamabad, On the occasion of World Radio Day, Caretaker Minister for Information and Broadcasting Murtaza Solangi emphasized the unparalleled role of radio in forging connections within local communities. Participating in a special podcast by Radio Pakistan, Solangi highlighted radio’s unique ability to create personal, emotional bonds among listeners, surpassing other mediums in its local outreach and impact.

According to Ministry of Information and Broadcasting, Solangi pointed out that radio’s strength is its localism, enabling it to serve as a vital link between people and their immediate surroundings. This connection proves particularly crucial during significant emergencies, such as earthquakes or pandemics, where radio has played a critical role in keeping communities informed and connected, even when physical movement was restricted.

The minister reminisced about the evolution of media, noting that despite the advent of television and the internet, predictions of radio’s demise have consistently been proven wrong. He argued that even in the era of artificial intelligence and algorithm-driven content selection, the human element that radio brings cannot be replicated by technology. Real-life interactions, such as a student seeking homework help or a resident looking for local market advice, exemplify the irreplaceable value of radio in addressing community-specific needs.

Solangi also addressed the role of radio in the context of recent elections, stating that no other medium can provide as detailed and localized coverage of constituency issues as radio does. While acknowledging the utility of digital platforms like Spotify for personalized music and audio content, he stressed that the core function of radio in community engagement remains unmatched.

Highlighting radio’s enduring significance, Solangi’s remarks on World Radio Day serve as a testament to the medium’s adaptability and ongoing relevance. His passionate declaration of “Long Live Radio” reflects a deep appreciation for this traditional form of communication, underscoring its continued importance in a rapidly evolving digital landscape.