Lahore: The Punjab Food Safety and Consumer Protection Department has launched a modern complaint cell to address public grievances efficiently. This development aims to enhance the redressal of complaints received via the Qeemat App and Consumer Protection Councils’ online system.

According to Directorate General Public Relation – Govt of Punjab, Secretary Food Safety and Consumer Protection, Dr. Kiran Khurshid, stated that this initiative aligns with the Punjab chief minister’s public-friendly vision. Its primary goal is to resolve complaints swiftly and offer maximum relief to consumers. The new system ensures that online complaints through the Qeemat App are forwarded directly to the relevant price control magistrates. Similarly, complaints about price hikes received via the Urban Unit’s application will be sent to the concerned magistrates in respective areas.

Dr. Khurshid emphasized that the postings of all price control magistrates in Punjab are linked with police stations in their jurisdictions to ensure immediate action against profiteers and those involved in overcharging. The complaint cell will enable real-time monitoring of these actions to provide relief to the public.

This initiative also focuses on ensuring that citizens receive adulteration-free food items at officially fixed prices.