Islamabad, January 24, 2022 (PPI-OT): President Dr Arif Alvi has underlined the need to foster linkages amongst academia, industry, and market for promoting cultural and traditional brands of Pakistan at local and international levels. The President made these remarks while presiding a meeting on promotion of Pakistani brands, at Governor’s House, Karachi, today. The President said that we should think and work together in an organised way to project and promote our crafts and handicrafts at all levels.

Pakistan has a rich culture and civilization which may be source of huge attraction for foreign investment if properly promoted, he added. Moreover, he stressed the need for localisation of Pakistani brands by strengthening internal markets for local brands. We must document our crafts by making an authentic comprehensive directory and display centres at big cities of Pakistan. In addition, quality management and design improvement are essential for the promotion of brands.

Whereas, by developing skills of our artisans and designers through competition and incentives we can capture international market, he said. The meeting also discussed the promotion of Pakistan’s products at the international garments and fashion industry. The meeting was attended by Secretary Trade Development Authority of Pakistan and Chairman PHMA, Chairman PRGMEA, Chairman Pakistan Apparel Forum, CEO Multi- National Export Bureau, representatives of IBPC, Pakistan Cotton Fashion Apparel, and others.

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