London, Pakistan is proudly presenting its technological advancements under the “Tech Destination Pakistan” brand to the global tech community at London Tech Week 2024, taking place from June 10 to 14. The Tech Destination Pakistan Pavilion was inaugurated today by the High Commissioner of Pakistan to the United Kingdom of Great Britain and Northern Ireland, H.E. Dr. Mohammad Faisal.
According to Press Information Department, Pakistan’s participation at London Tech Week is made possible through a collaborative effort between the Pakistan Software Export Board (PSEB), Pakistan IT Industry Association (P@SHA), and the Trade Development Authority of Pakistan (TDAP). The Tech Destination Pakistan Pavilion is showcasing nine top-tier IT/ITeS companies from diverse IT verticals, highlighting cutting-edge solutions in domains including Artificial Intelligence (AI), Internet of Things (IoT), cloud solutions, software development, cybersecurity, robotics, and e-commerce.
The IT industry in Pakistan has experienced remarkable growth, with the UK consistently being the second-largest destination for IT/ITeS exports for the past two years. This growth is supported by over 100 Software Technology Parks, a skilled workforce of 600,000 IT professionals, an annual addition of 75,000 IT graduates, and a thriving startup community. Pakistan is rapidly emerging as a prominent global tech destination due to its abundant human resources. Kearney’s 2023 Global Services Location Index identifies Pakistan as the most financially attractive location for offshore outsourcing services.
H.E. Dr. Muhammad Faisal, in an official statement, expressed his enthusiasm for Pakistan’s participation in London Tech Week, stating, “I am delighted that Pakistan is showcasing its technology prowess and innovation at this prestigious global event. Our participation demonstrates the incredible potential of our IT industry and the remarkable achievements of our talented professionals.”
The Pakistan Software Export Board (PSEB) is actively exploring various avenues to promote Pakistan’s thriving IT industry on the global stage. Mr. Shahbaz Hameed, Director of Business Development and Partnerships of PSEB, shared his organization’s vision of positioning Pakistan as a leading Tech Destination, adding that PSEB, along with TDAP, is providing comprehensive support to Pakistani IT companies. This includes offering platforms for international exposure to foster business expansion and forge new partnerships.
Sirbuland from VIsnext appreciated the efforts and facilitation provided by PSEB and TDAP, while sharing his valuable feedback about the participation at London Tech Week. London Tech Week 2024 presents a timely opportunity for Pakistan to showcase its IT/ITeS companies on an international trade platform, with a particular focus on expanding business in the European market, especially in the United Kingdom, which boasts a significant share of the IT market as the world’s sixth-largest economy. Despite challenges, Pakistan is making a significant impact in the tech industry through its participation in major events this year.
PSEB’s renewed approach to branding Pakistan as a lucrative Tech Destination and enhancing its international presence has been exemplary. Building upon previous successes at Leap, Gitex Dubai, and Dublin Tech Summit, Pakistani IT companies have expanded their horizons and demonstrated readiness to compete globally.