Dubai: The Pakistan Pavilion was inaugurated at Beautyworld Middle East 2026 in Dubai by Hussain Muhammad, Consul General of Pakistan, as the international exhibition opened its doors from October 6 to October 8 at the Dubai World Trade Centre. Joined by Ali Zeb Khan, Trade & Investment Counsellor, and Muhammad Haroon Chaudhry, Counsellor, the event marks a significant step for Pakistani exhibitors in the beauty and personal care sector.

According to Press Information Department, the participation of four Pakistani exhibitors was coordinated by the Trade Development Authority of Pakistan (TDAP) alongside the Commercial Section of the Consulate General of Pakistan in Dubai. The exhibitors are poised to highlight Pakistan’s capabilities in beauty instruments, skincare, haircare products, and cosmetics.

Consul General Hussain Muhammad underscored the importance of the UAE market for Pakistani exporters, viewing Beautyworld Middle East as an essential platform to showcase Pakistani products and establish business connections. He encouraged participants to seize opportunities in the UAE’s evolving beauty and cosmetics market.

Ali Zeb Khan emphasized the strategic significance of the UAE’s beauty and cosmetics sector for Pakistani manufacturers and exporters, noting a rise in exports to this pivotal market. Beautyworld Middle East featured over 1,400 exhibitors from 70 countries, showcasing a wide range of products and innovations across multiple beauty and personal care categories.