Dubai: The Pakistan Pavilion was inaugurated at Beauty World Middle East 2025 at the Dubai World Trade Centre, marking a strong presence of Pakistani exhibitors at one of the most significant trade fairs for the beauty and wellness industry. H.E. Hussain Muhammad, Consul General of Pakistan in Dubai, led the inauguration, highlighting the potential of Pakistani products in the global market.

The event saw the participation of 16 Pakistani exhibitors under the Trade Development Authority of Pakistan’s (TDAP) banner. The Consul General praised their efforts in promoting high-quality Pakistani exports, particularly noting the country’s reputation in beauty instruments.

H.E. Hussain Muhammad emphasized the strategic advantage of the UAE as a gateway for Pakistani businesses to access markets in the Middle East and beyond. He acknowledged the role of international exhibitions in boosting trade and expanding Pakistan’s export footprint.

Mr. Ali Zeb Khan, Trade and Investment Counsellor, reaffirmed the support provided by the Commercial Section of the Consulate General of Pakistan in Dubai, ensuring seamless participation for Pakistani exhibitors.

Beauty World Middle East 2025 features more than 2,400 exhibitors, offering a platform for showcasing products in categories such as beauty instruments, cosmetics, skincare, machinery, and fragrance compounds.