Islamabad: In a significant move, the Pakistan Electronic Media Regulatory Authority (PEMRA) has announced a new set of guidelines aimed at regulating content across electronic media platforms in the country. The regulations, which focus on ensuring the broadcast of content that adheres to the socio-cultural norms and values of Pakistan, are set to impact television, radio, and digital media outlets.
According to Pakistan Electronic Media Regulatory Authority, the guidelines were crafted following consultations with various stakeholders in the media industry. The regulatory body emphasized that the new rules are designed to foster a media environment that respects the cultural ethos and values of Pakistani society. The guidelines include stipulations that all broadcasters must ensure that their content does not include any material that could be considered offensive or against the moral standards of the country.
The authority has outlined specific criteria for media content, which includes a ban on any broadcasts that promote or glorify violence, terrorism, or any anti-national activities. Additionally, the regulations mandate that family-friendly content should be aired during prime time hours to ensure that media consumption is conducive to all age groups, particularly younger viewers.
PEMRA’s announcement also includes the establishment of a monitoring committee that will oversee the implementation of these guidelines across all forms of electronic media. The committee is tasked with ensuring compliance and has the authority to impose penalties on outlets that violate the new standards.
This move has sparked a mixed reaction from various sectors within the media industry, with some praising the initiative for aiming to preserve cultural values, while others express concerns about potential impacts on freedom of expression and creativity.
The regulations are set to be enforced immediately, and media outlets have been instructed to align their broadcasting policies accordingly to avoid any penalties.