Islamabad: National Productivity Organization (NPO) Pakistan and the Asian Productivity Organization (APO) Japan successfully concluded a four-day international workshop on Strategic Marketing for Digital Transformation. The event was designed to foster regional cooperation by sharing digital marketing strategies and best practices. Renowned industry leaders, including Syed Ahmed, CEO of DPL Pvt Ltd, were among the speakers sharing insights into digital marketing innovations.
According to Press Information Department, the workshop, which wrapped up today, served as a platform for participants from various regions to engage with experts in digital transformation. Mr. Muhammad Alamgir Chaudhary, CEO of NPO Pakistan, during the closing ceremony, emphasized the pivotal role of digital strategies in enhancing business productivity and growth. He also highlighted the Government of Pakistan’s commitment to digital advancement through several policies aimed at boosting the digital economy.
APO Japan’s representative expressed satisfaction with the workshop outcomes, noting the active participation and contribution of a diverse group of professionals. The event underscored NPO Pakistan’s role in boosting national competitiveness through international collaborations, aiming to integrate global best practices into local industry frameworks. The ongoing initiatives by the government to address global challenges and promote digital excellence were also acknowledged as crucial steps towards economic transformation.