Islamabad: The Institute of Strategic Studies Islamabad (ISSI) today hosted an international conference titled “Celebrating Pakistan’s Ancient Archaeological and Civilizational Heritage.” The event gathered experts and policymakers to discuss strategies for promoting and preserving Pakistan’s rich historical and cultural assets.
According to Ministry of Information and Broadcasting, Senator Mushahid Hussain Syed, who addressed the conference, emphasized Pakistan’s possession of six UNESCO World Heritage sites, with significant potential to expand this list. He advocated for a multi-faceted strategy that includes robust marketing, media initiatives, and a visa-on-arrival policy to enhance international tourism and accessibility to these historical sites.
The conference also featured recommendations for establishing international airports near major archaeological sites to increase global visibility and promote tourism. Additionally, Senator Syed highlighted the potential of adventure tourism to leverage Pakistan’s diverse landscapes and outdoor activities.
Ambassador Sohail Mahmood, Director General of the Institute of Strategic Studies, emphasized the need for a comprehensive national effort to preserve and promote Pakistan’s archaeological and civilizational heritage. He noted the importance of partnerships with international organizations such as UNESCO.
Dr. Talat Shabbir, Director of the China Pakistan Study Centre at the Institute, pointed to iconic archaeological sites like Mohenjo-Daro and Taxila as critical elements of Pakistan’s national identity and cultural diversity.
Secretary of the National Heritage and Cultural Division, Hassan Nasir Jamy, discussed the role of Pakistan’s heritage in enhancing cultural diplomacy, boosting tourism, and fostering economic growth.
The conference underscored the collective resolve to protect and promote Pakistan’s rich historical legacy as a means to enrich its cultural profile on the global stage.