First lady for concerted efforts to raise awareness about early diagnosis of breast cancer

Islamabad, August 15, 2022 (PPI-OT): First Lady Begum Samina Arif Alvi has called upon the media, and national and international organizations working in Pakistan to make concerted efforts for raising awareness about the early detection of breast cancer among women, especially those who live in the far-flung areas of the country.

She said that she had been leading the breast cancer awareness campaign for the last four years which had started yielding results as the number of women availing diagnosis services had increased significantly. Begum Samina Alvi made these remarks while chairing a meeting of the national and international organizations working in Pakistan for the prevention and cure of breast cancer, here at Aiwan-e-Sadr, today.

The meeting was attended by representatives of WHO, UNFPA, Islamabad Chamber of Commerce and Industries, NGO Green Star, Shifa International Hospital, Shaukat Khanum Hospital, Human Resource Development Network (HRDN), Aurat Foundation, Khyber Medical College and Khyber Teaching Hospital Peshawar, Dopasi Foundation, Pakistan Girl Guides Association (PGGA), World Food Program, and Roche Pakistan.

Addressing the meeting, the First Lady said that October was observed as Breast Cancer Awareness month worldwide and we all needed to work in coordination for defeating this deadly disease by undertaking awareness activities throughout the year.

She added that Pakistan was one of the countries where the mortality rate due to breast cancer was the highest in the region due to the late diagnosis of the disease. She said that communities should be involved to create awareness about the early detection of the disease, adding that the screening facilities should also be extended to the maximum areas.

The First Lady urged the participants to chalk out a comprehensive plan for the entire year to sensitize women about the disease. It was informed in the meeting that thousands of women were losing their lives to breast cancer every year due to the lack of awareness about its symptoms and late diagnosis.

It was further highlighted that the chances of survival were quite high if a patient with breast cancer was diagnosed in the initial stages. Representatives of organizations and NGOs briefed the First Lady about their activities with regard to the awareness campaign and treatment of the disease.

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