Islamabad: The Competition Commission of Pakistan (CCP) has approved the complete takeover of SadaPay Technologies Limited by Turkey-based PPR Holding A.S., marking a significant move in Pakistan’s fintech landscape.

According to Competition Commission of Pakistan, PPR Holding A.S., which has a background in financial and technology investments, will acquire all shares of SadaPay Technologies, a Dubai-incorporated holding company that controls SadaPay (Private) Limited in Pakistan. This acquisition facilitates PPR Holding’s direct control over SadaPay’s financial services, which include a Mastercard debit card and a digital wallet.

The CCP’s review determined that the transaction would not result in market dominance, considering SadaPay’s modest market share among Electronic Money Institutions (EMIs) in Pakistan. The approval underscores the CCP’s support for the entry of international players like PPR Holding into the local market, expected to enhance technological integration, customer service quality, and security in digital payments. This move also highlights the attractiveness of Pakistan’s market for global investors and businesses seeking expansion.