Islamabad: The Competition Commission of Pakistan (CCP) has approved a merger within the consumer care market. The approved transaction entails the acquisition of certain assets of M/s Procter and Gamble Pakistan (Pvt.) Ltd (P and G) by M/s Nimir Industrial Chemicals Ltd (Nimir) pursuant to Asset Purchase Agreement (APA).

According to Competition Commission of Pakistan, the assets involved in the transaction include the manufacturing facility for the toilet soap ‘Safeguard’ and its associated real estate in Hub, Balochistan. P and G, a significant player in the household products market, particularly noted for its production of Safeguard soap, will divest these assets. Nimir, a public listed company since 1964, known for its extensive product range and toll manufacturing capacities, is set to enhance its manufacturing capabilities with this acquisition.

The CCP’s initial competition assessment, labeled as Phase I, has identified the relevant market for this transaction as ‘Personal Care – Hard Soap’. The findings confirm that the acquisition will not lead to market dominance by Nimir, citing its relatively small market share in this segment.

This strategic acquisition is expected to bolster Nimir’s manufacturing processes, integrating advanced, international-standard facilities that promise to foster innovation in industrial chemical solutions and contribute to national economic prosperity.