Islamabad: The Competition Commission of Pakistan (CCP) has approved the 100% acquisition of Medialogic Pakistan, a leading provider of media research services, marking a significant transaction within the nation’s TV ratings and streaming market. This approval paves the way for substantial changes in the media research landscape of Pakistan.

According to Competition Commission of Pakistan, the merger involves a Share Purchase Arrangement where two local acquirers will take over the entire shareholding of Medialogic Pakistan. This company has been a pivotal entity in the media industry since 2007, offering crucial data that shapes decisions in broadcasting and advertising. The CCP’s thorough Phase I competition assessment concluded that the transaction would not result in undue dominance or alter market conditions adversely, thereby maintaining competitive balance in the media research market.

With this merger, the CCP anticipates that Medialogic Pakistan will enhance its capabilities to track and analyze the evolving media consumption patterns, ensuring that broadcasters, advertisers, and media agencies have access to the most accurate and timely information.